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Advantages Of Using A Marketing Firm vs A Specialized Service Provider?

September 10th, 2010 |

Today I was talking to a client that showed great concern over using any telemarketing service without guarantees for results. In a perfect world guarantees would be given, the yellow pages would tell you the minimum amount of calls your $1500 quarter page ad will get you, how many customers will walk through your shop’s doors if you advertised in Valpak. However, in a perfect world every business would have no risk, therefore everyone would have a business and there would be no actual workers? My point is this, all marketing has a risk, the best you can do is research ALOT, know your customer, go for the lowest lying fruit first (customers looking for your product or service), and finally decide on a marketing provider that will treat you as if you were their only client.

Now to discuss the actual difference between using a “specialized” provider, as opposed to a marketing firm. For examples sake I will refer again to this client regarding the telemarketing campaign interest and his concerns of guarantees. If he spoke to a company that just did telemarketing, they reviewed the campaign together. If, they didnt think the campaign would work, they would have no choice but to still try and sell you their services, whether they were the right approach or not. The number one advantage to working with a Direct Marketing Firm, a firm like ours, is that if we know a telemarketing campaign is the wrong approach based on our experience, but know that a pay-per-click campaign would be more successful, we can honestly tell you that… because we do not risk losing your business? We offer all marketing services. I am sure we could drill down and point out countless reasons beyond just this one, but whyeven bother? This should be point enough. Why go to a store when its cold out that just sells sweaters, why not go to a store that sells everything you could possibly need for winter?

Hope this article helps you decide which is the smarter decision for your company and dont forget these words of wisdom – “aggressive is good for building businesses, as long as you already have all the low lying fruit!”

Posted in Marketing Advice |

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Small business website optimization Tip of the day from Synergy Sales and Marketing Solutions

January 24th, 2011 |

Author: Marketing Pro

1. Install Google Toolbar in your browser
2. After installed notice the gray bar in the middle of the tool bar at the top of your browser menu, if you hover over it it will say “current google page rank” it may have a little green on it depending on what page you are on…
3. Google search the keyword you want
4. Visit the first organically ranked competitors website (not the ones in pink, they paid to get there)
5. Once on competitor’s website navigate to the Google tool bar page ranker, it may have some green in it, left click it
6. Select backward links
7. First page of Google is heavily determined by links to your site. By clicking the google toolbar backward links you are getting a roadmap of links that your competitor has that will get you to the front page, all you have to do is enter your information as theey did and create a link to your site. Unfortunately some links you may have to buy, but… if you do this for every competitor on the first page, you may just get enough links for the top of the front page for free, check the keyword about 4 weeks after you build your links, guaranteed you will be there.